Shady Acres is a dog friendly bar/restaurant and as such, they have a dog motif adorning their wine glasses, based on the dogs of some of their regulars.

They collaborated with award winning Applewood Distillery in Australia, famous for their gins.

My task was to take the dog theme and match it up with the Applewood branding so that the logo would be equal parts Shady Acres and Applewood.

In doing so, I created branding equity for the product and both brands.
The initial run run sold out and lead to another Underdog Gin collaboration with different ingredients. The Gin was also featured in Cocktails and Bars.com Christmas Gift Guide with a following of 31k.