Illustrated Book
HATS is my second published book.
The content is somewhat autobiographical (without spoiling the ending too much) in that I am not a hat person. My head is too big and I just feel a bit silly in them. I do admire them though. I think that’s where the similarities end.
Event Flyer
I wanted the launch to be more interactive celebration than a stuffy old book signing.
In addition to the basics; music, drinks and snacks, I wanted to create an experience that made use of the theme and brought an added special something people wouldn’t want to miss out on.
AR Animation
In order to make things a bit more interactive, I made an augmented reality piece.
The animation had to triggered scanning a QR code.
QR codes can be quite distinct and hard to really blend into a design, so I made the QR code the ‘hat’ and it became integral to the piece.
The prints on the wall were extra pages from the book that didn’t make the final cut for whatever reason. I thought it would be a good opportunity to display them and add another element of ‘fomo’ to the event.
So much of what we make, of what I make even is digital. Digital photo, digital edit, digital print, digital exhibit. Even film photos are scanned straight into the computer. I wanted to make something more tangible. This is one of the major reasons I make physical books.
I encouraged people to come sporting their best hats, with prizes as incentive.
The prizes being T-shirts and stickers.
I spent the evening signing books and writing personalised messages. It was a great way to see and speak to everyone that turned out for the event, the only downside was I didn’t get to walk around and mingle as much as I would have liked. All in all the launch was a success, I had around 150+ people in attendance, and sold 100 books out of a 500 initial print run and everyone that came had a good time!